Solid Starts
An encyclopedic digital resource for introducing food to babies, Solid Starts is a constantly growing database of information created by a network of doctors and licensed professionals. It has over 2 million users around the world.
The visual identity balances a kid-friendly look with an elegant simplicity that appeals to discerning caretakers. Airy and high-end photography pair well with playful icons and cheerful graphics to create a sophisticated but welcoming feel. Solid Starts stands out in the field of parenting brands with its elegant approachability.
Brand identity
Digital design
Icons & illustration
Print materials
Product design
Created for Solid Starts LLC ©2022
Legibility and accessibility are the foundation of all of Solid Starts’ visual assets. Every guide, infographic, and social media post is designed to be easily comprehended at a quick glance and to feel trustworthy, authoritative, and beautiful.
