Packer Collegiate Institute

Founded in 1845, Packer is Brooklyn’s oldest independent school, serving students in Pre-K to 12th grade. Every visual asset has to speak to a diverse student body, as well as parents, faculty, board members, and alumni. Therefore, each designed element needs to feel both friendly and sophisticated, modern and traditional, welcoming and educational. Packer promotes a rigorous academic environment, but also strives to foster creativity and positivity. As much as possible, their mission needs to permeate all of the school’s print and digital materials.

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Print materials
Signage
Illustrations
Sub-brand logos
Digital assets