Willo

Willo is an automated toothbrushing device for kids. The identity is sleek and stylish like the product itself, but the assets appeal to children with anthropomorphic characters, bubbly illustrations, and a cheerful color palette. In ads, testimonials, and certain social media channels, more refined designs catch the eye of discriminating parents. All pieces work together to create a cohesive and joyful brand experience for consumers.

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Digital assets
Social media graphics
Illustrations