The Ballot
The Ballot is an online magazine that takes a global approach to politics. In 2020, they looked at elections in over 40 countries and in 2021, they explored the links between the rise of nationalism around the world.
The design is simple and straightforward so that the magazine’s international audience can navigate the site as easily as possible. The hero image for each story is the country flag to create a bold, graphic impact and immediately communicate the global nature of the project. The font can accommodate characters from many different languages, the lines create clear hierarchies, and the color contrast is high for easy readability. A bit of movement on the homepage — a subtle button effect to mimic the physical act of voting — and an interactive election map keep visitors engaged.
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Website design
Squarespace development
E-commerce
