The Omaha Public Library’s capital campaign for a new Central Library needed an identity that would complement the institution’s existing brand while maintaining its own distinct voice. The campaign materials and website were designed to drive fundraising efforts, build stakeholder support, and create meaningful ways for the community to engage with this transformative project. The visuals reinterpret analog artifacts and organizational systems for the screen, reflecting the library’s evolution from a traditional institution into a dynamic center for creativity, learning, and connection.
The campaign’s visual identity balances gravitas with approachability and humanity. Typography takes inspiration from library cataloging systems, layered with handwritten annotations and highlights that bring a human touch to the digital experience. Abstract, textured gradients and a geometric pattern drawn from the building’s facade add tactile depth throughout.
Archival systems and architectural documentation shape the website’s visual approach. Interactive elements and a tabbed navigation recall the feeling of thumbing through books and files, while linear elements and semi-transparent overlays echo the building’s physical design. Each section features its own distinct color, creating an intuitive digital wayfinding system that guides visitors through project updates, artist features, and community resources.
