ACT for Life Services

ACT for Life Services is a nonprofit providing support services to people with disabilities and their families. After rebranding for the first time since they were founded in 1988, ACT’s identity needed to feel trustworthy and established, but also soft and kind. A heavy, rounded sans serif paired with a mark to indicate the three overlapping pillars of the organization — Advocacy, Comprehensive Planning, and Trust Services — communicates reliable care. The identity’s use of transparency echoes the transparency that underpins everything the organization does. The gradient, pattern, and uplifting photography add lightness to a space too-often filled with overly sedate, lifeless branding.

Brand identity
Print materials
Website design & development