Wild & Rare
Wild & Rare creates accessories dedicated to increasing awareness about the precariousness of our planet’s biodiversity. Each piece showcases an endangered plant or animal, and 100% of profits go to organizations fighting to protect them. The products are meant to function as miniature billboards, focusing our attention on smaller, discrete parts of the environmental crisis. However, by spotlighting the ampersand in the logo, the identity also emphasizes the interconnectedness of our ecosystems. The botanical forms within the ampersand reveal the environmental subject of the project and further stress the mutually dependent nature of Earth’s biodiversity.
Brand identity
Product design
Art direction
Website
Print materials
Digital design
Wild & Rare’s eye-catching designs are meant to inspire action and optimism. The hand-drawn illustrations and bright, natural color palette reinforce the sense of hope and the sustainability of the products themselves.
The goal of each item is to use the story of an individual creature or plant in jeopardy—a butterfly, a fox, a coral reef—to tell a bigger story. In this way, each piece becomes a conversation starter.
