Finch

Finch is an Oklahoma-based company producing small-batch cannabis concentrates and extracts for sale to medical marijuana patients. With a delicate and distinctive logo and gold foil accents, the luxe identity underscores the high-quality products. The abstracted marijuana leaf simultaneously functions as a flame, alluding to the moments of lightness that Finch can offer its customers.

Medical legalization passed in 2018 in Oklahoma, and since then the cannabis market has been rapidly expanding. Finch products will stand out on shelves by moving away from traditional New Age marijuana branding and the recent pendulum swing towards hyper-slick startup aesthetics. Finch lands confidently in between these two poles with a timeless, fresh look that people will be excited to show off in their homes.

Brand identity
Packaging
Print materials