The Pandemic Post
A print publication donating 100% of profits to mutual aid groups and organizations working towards a more just and equitable world, The Pandemic Post was created in March 2020. Its identity brings the image of the virus to the fore — heavy on everyone’s mind, literally sitting on top of the logo’s I. The slightly old-fashioned serif typeface bolsters this sense of seriousness. But ultimately, the look and feel is still optimistic and lively enough to suggest the publication’s diverse content.
Brand identity
Print and editorial
Website
Digital design
Product design
The Pandemic Post’s visual identity makes references to 90s cut-and-paste DIY zine aesthetics and to early 20th century newspapers from the last pandemic. Even though the publication is a decidedly 2020s endeavor, its look is meant to transcend a specific time and place and evoke the universality of the pandemic itself. While each issue is carefully conceived to lend the contributors the respect they deserve, they are intended to feel handmade and communal. The featured work informs design decisions, and the changing organizations that the publication supports means that its form and function are always evolving.
During a time when fewer people are seeing each other in person, The Pandemic Post strives to create something physical that folks stuck at home can look forward to getting in the mail. Even in the publication’s digital presence the identity has a sense of tactility. Reading each issue or scrolling through the Instagram should feel immersive and engaging.
